10th Anniversary Encore: The Leader's Role in Motivation with Susan Fowler episode artwork

EPISODE · Jul 30, 2026 · 27 MIN

10th Anniversary Encore: The Leader's Role in Motivation with Susan Fowler

from The Remarkable Leadership Podcast

To celebrate 10 years of The Remarkable Leadership Podcast, we're revisiting some of our most listened-to and most impactful conversations from the past decade. In today's episode, I'm talking with Susan Fowler, who is the author of various by-lined articles, peer-reviewed research, and six books, including the bestselling Self Leadership and the One Minute Manager with Ken Blanchard. In her new best-seller, Why Motivating People Doesn't Work…and What Does, she applies psychological discoveries that lay out a successful, research-based model and course of action to assist leaders as they guide their people towards the kinds of motivation that results in increased productivity and engagement, as well as a profound sense of purpose. If you're tired of unsuccessful attempts to drive your team towards increased motivation, you won't want to miss this powerful, insightful episode! In this episode, you'll discover: What the "Motivational Dilemma" is — and why leaders are shocked (and relieved) after they realize this concept The different types of motivational outlooks, and why leaders should begin using the "Optimal Motivation" process for their team in order to produce successful results How leaders can help their team find their own personal motivational outlooks during change initiatives and/or projects Additional Leadership Resources Learn more about Susan Fowler as well as her book, Why Motivating People Doesn't Work…and What Does, and additional resources. Check out what Susan's reading: Embers in the Ashes by Sabaa Tahir, and Hello My Name is Awesome: How to Create Brand Names that Stick by Alexandra Watkins

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10th Anniversary Encore: The Leader's Role in Motivation with Susan Fowler

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