11.1 What is Inbound Marketing and Why Should Authors Care?

I don’t know about you, but when people start using words I haven’t a clue what they mean I shut down. Life is hectic enough; no need to add words to it that make no sense or lack context unless… they matter. Unless they are game-changing. Unless someone takes a moment to break down not only what it means but why I should care in the process. Then, those words become committed to memory and I can take action from them. That is what happened to me when I uncovered inbound marketing… and it’s w...