11:11 Media’s Rachel Webber & Bruce Gersh on Building Next-Gen Media with Paris Hilton

Step inside the world of 11:11 Media, the next-gen content powerhouse co-founded by Paris Hilton. In this episode, we sit down with President & COO Bruce Gersh and Chief Commercial & Brand Officer Rachel Webber to explore how they’ve redefined modern storytelling - blending content, commerce, and community across platforms. From launching viral campaigns to driving cultural impact and advocacy, they share the strategic vision behind their fast-moving media engine, why legacy models are no longer effective, and how they're using data and authenticity to shape the future of entertainment. In Her Words presents thoughtful conversations with leaders across entertainment from film and television to media and gaming and everything in between; as we talk about what it takes to make your mark in the industry, lessons these incredible people have learned along the way, and how they have found their way in an ever-changing environment. With in-depth conversations and pre-submitted listener questions, each episode provides candid advice for navigating today’s entertainment industry, giving listeners an inside look at how key players got their start, and guidance for building the necessary toolkit to bring careers to life in film, TV, music, theater, graphics, writing, animation and beyond.Listen on:Spotify: ⁠https://open.spotify.com/show/5AfPfPQ2EPGuC1PhcqJpGW?si=fdb445a8906b49b4⁠  Apple Podcasts: ⁠https://podcasts.apple.com/us/podcast/in-her-words/id1674672975⁠    Audible: ⁠https://www.audible.com/pd/In-Her-Words-Podcast/B0BWYXYBF6?action_code=ASSGB14908⁠      Find us on:Instagram: ⁠https://www.instagram.com/women_in_entertainment/⁠ Facebook: ⁠https://www.facebook.com/womeninentertainment⁠   Twitter: ⁠https://twitter.com/InHerWords_WIE⁠