11.19.2025 - Mayoral Runoff Political Strategy

Send us Fan MailOn today&apos;s show, we took a deep dive into the final stretch of the Idaho Falls mayoral runoff between Jeff Aldridge and Lisa Burtenshaw. Neal Larson and Julie Mason began by analyzing Lisa&apos;s decision not to attend a recent candidate forum. We discussed why this may have been a calculated political strategy in a runoff election, where mobilizing your own base is more crucial than trying to win over your opponent&apos;s supporters. We also explored the broader theme of this race: a voter appetite for a &quot;disruptor&quot; like Aldridge versus the more established, traditional campaign being run by the Burtenshaw team, which seems to be struggling to connect in the current political climate.The conversation then shifted to the surprising issue that has come to dominate the local political landscape: high-density housing. This led us into a significant discussion about potential conflicts of interest, specifically concerning the city council race. We pointed out connections between city council candidate Brandon Lee, who is an executive with a major development company, and the Lisa Burtenshaw mayoral campaign. We stressed that while we&apos;re not making accusations, we believe voters deserve full transparency on these issues to ensure their elected officials are representing the taxpayers without compromise. The housing topic also sparked a lively debate with callers about rental application fees, making for a packed and informative show.Let’s talk advertising. When you want to advertise on the radio, you call the station, right? But what about Facebook, Instagram, Hulu, Disney+, Peacock, and other streaming platforms?You could try clicking around, reading books, or taking online courses to figure it out—or you can let us handle it. At Sandhill Media Group, we’re your local experts in both radio and digital marketing.Visit SandhillMediaGroup.com today.<a href="https://www.sandhillmediagrou