11.4 Baby loss – helping and supporting mothers and families

This Baby Loss Awareness Week, we are thinking about how best to care for and support women, their families and friends through the loss of a baby. Hosted by: Sue Macdonald, Midwifery Expert, Mayes Midwifery Contribution from: Steph Wild, Bereavement Consultant & Relationship Manager, CuddleCot Steve Huggins, Commercial Director, CuddleCot Clare Beesley, Lead Midwife for Bereavement, University Hospitals Birmingham Biographies Clare Beesley She has, with colleagues won several awards including the Butterfly awards and the prestigious RCM award in 2017. She has also written a chapter in the new Mayes Midwifery Textbook with colleague Sam Collinge on loss and bereavement care. Steph Wild Steph joined the CuddleCot team in October 2022. She has a wealth of knowledge and experience in health care and specifically in bereavement. Steph’s focus is to enhance the service we provide by providing a seamless and supportive environment throughout from order, delivery, and use of the CuddleCot. She works alongside health professionals, charities, non-profits, and families. Steve Huggins Steve brings a wealth of experience across various fields including PPE, CBRN, large-scale decontamination, mass fatality, capacity issues and solutions. Steve is very customer-focused and has been key to driving growth both within the UK and with overseas customers. He was also one half of the team behind the concept and design of the CuddleCot and feels very passionately that every family should have the choice of spending time with their baby when they have died. Speaking with families who have used the CuddleCot and hearing their stories and sharing these with the team makes him very proud that CuddleCot have helped in some small way.