11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too) episode artwork

EPISODE · Mar 21, 2023 · 19 MIN

11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)

from The emPowered Author: A Marketing Podcast for Nonfiction Authors

I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). But content without purpose is pointless. ...

I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). But content without purpose is pointless. ...

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11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)

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This episode is 19 minutes long.

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This episode was published on March 21, 2023.

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I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I...

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