EPISODE · Mar 21, 2023 · 19 MIN
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
from The emPowered Author: A Marketing Podcast for Nonfiction Authors
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). But content without purpose is pointless. ...
What this episode covers
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction. Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be). But content without purpose is pointless. ...
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11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
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