11/9/24 Joseph Tenuta "The Starting Bluprnt"

Joseph Tenuta, Assistant Professor of Marketing and Management at Carthage College, talks about his book "The Starting Bluprnt: What you can expect when you start your own business." This is a book that Tenuta wishes would have been available for him to read when he was first launching his own small business. The book offers up a lot of suggestions and guidelines for anybody who is contemplating the possibility of starting their own small business.