11 - AB InBev | Budweiser

In this week’s episode, the boys step into the world of AB InBev and “the King of Beers”, Budweiser, in the Pursuit of Hoppiness. In the Hop Topic, we talk charitable causes with BrewDog’s last partnership with the All Dogs Matter non-profit.Be sure to follow AB InBev & Budweiser 📲👊 Website: https://www.ab-inbev.com/📷Instagram: https://www.instagram.com/budweiser/🐦 Twitter: https://twitter.com/budweiserusa?lang=en💪 Untappd: https://untappd.com/b/anheuser-busch-budweiser/3783Commercials:Wasssaaaaa https://www.youtube.com/watch?v=JJmqCKtJnxMFrogs: https://www.youtube.com/watch?v=Yb4Lc-Xqsq0Location: St Louis, US - Truly globalProducts: Many!1 in 4 beers sold globally is ABINBEV.https://www.brewbound.com/news/anheuser-busch-inbev-posts-17-declines-in-volume-and-revenue-in-q2-2020History: Proudly say on their website “the history of AB InBev is a global story that spans continents and generations. It’s not just our history, its the history of beer itself.”Over 800 years brewed by Monks - little known Belgian beer - Leffe!They have also taken a hit in South Africa because they have banned alcohol during the pandemic vs 🇬🇧 and 🇺🇸 who consider it an essential service. The company took a $2.5billion write off in South Africa (that’s public knowledge)The story of Budweiser - the most famous American beer - The kid of beers since 1876 - started by Eberhard Anheauser, soap merchant who took control of the Bavarian Brewery after it defaulted on a loan in 1860. Adolphus Busch, name of a brewing merchant who supplied the brewery and married Anheauser’s daughter.Clydesdales (big horses) integral part of the brand’s marketing since 1933. Strict interview process to make the team of 6 - a tradition since the first team were gifted to celebrate the repeal of prohibition in the US.Bud light introduced in 1982 as consumers started moving to Miller Lite. Bud light rose to take the number one spot on the back of humorous ads - a theme across BudweiserDispute with a Czech brewer Budejovicky Budvar claims the Budweiser name is its to use. So in EU Budweiser is Bud and in US Budvar is Czechvar.Sustainability: 2025 a big year! Agriculture Goal - 100% of their direct farmers will be skilled, connected and financially empowered. Water Goal100% of communities in high-stress areas will have measureably improved water availability and quality. Packaging to be 100% returnable and made from majority recycled content. Climate - 100% of purchased electricity from renewable sources and have 25% reduced carbon emissions across supply chain.Community: Used Sport to dominate the US beer market - Biggest sponsor in sport for almost 40 years - $350m on sports sponsorship deals in 2016 - a fraction of its annual revenues of $45.5bn.At one point had sponsorship of 90% of all professional teams in the US and 25 consecutive years of Super Bowl sponsorship.Investment group - ZX Ventures