11 | AIM Expo Recap with Lance Isaacs
from The Dealer Lab Hosted by Ownex
Marketing Insights and Motorcycling Adventures: AIM Expo Recap with Lance IsaacsIn this episode, World Superbike racing legend and marketing professional Lance Isaacs joins Justin Watson and Max Materne to discuss the aftermath of AIM Expo 2026. They delve into key industry insights, trends in customer loyalty, and the evolution of marketing strategies in the motorcycling world. Tune in for an engaging conversation on building stronger communities, the impact of experiential marketing, and the role of face-to-face interactions in today's digital age.00:00 Understanding Customer Profitability00:14 Recap of AIM Expo Experience00:25 Unexpected Airbnb Adventures01:51 Conference Highlights and Impressions03:24 Industry Changes and Future Outlook05:52 Brand Presence and Market Shifts07:00 Supercross and Industry Excitement27:22 Marketing Strategies and Customer Engagement35:25 Marketing Authenticity in the Motorcycle Industry35:52 Introducing Lance Isaacs and His Career36:37 Transitioning from Athlete to Business37:23 Harley Davidson's Return to Racing39:30 The Role of Marketing in Dealership Turnaround41:53 Effective Customer Engagement Strategies47:43 Planning and Executing Successful Events48:34 Building Community Through Events55:50 Leveraging Customer Data for Marketing01:02:37 International Motorcycle Tours and Their Impact01:06:00 Concluding Thoughts and Future Plans
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