11 | Beyond Instagram: A Deep Dive into Omni-Channel Marketing with Candice Coppola

I think I literally jumped for joy when Candice Coppola agreed to be a guest on the podcast. To know her is to love her, she's an author, podcast host, business coach, and entrepreneur who believes that you shouldn't have to do business (or happy hour) alone. In this interview, we talked about her omni-channel marketing approach, what it is, how she views marketing differently, how she used Instagram as a part of her strategy (but not her entire strategy), and so much more. So if you know or you have been feeling that kind of itch to start diversifying your marketing efforts, this is the episode for you. 🎙️ In This Episode:What am omni-channel marketing strategy even isHow she translates her marketing efforts into dollars without selling all the timeHow she created an INCREDIBLE affiliate marketing revenue streamWhere to start expanding if you’re only on Instagram right nowWhat we all need to do if we want Gen-z to pay attention to us Links Mentioned:Learn more about Candice Coppola: https://candicecoppola.com/ Hang out with Candice on Instagram: https://instagram.com/candice.coppolaTune into Candice's podcast episode about how to market to Gen Z in 2024: https://blog.candicecoppola.com/marketing-to-gen-z-in-the-wedding-industry/Listen to Candice's interview on Honeybook's podcast about affiliate marketing: https://www.honeybook.com/blog/affiliate-marketing-top-earnerFREE guide on how to balance fast and slow marketing strategy: https://thekarareport.com/roadmapLearn more about working with our marketing agency here: https://thekarareport.com/services Follow me on Instagram: https://instagram.com/thekarareport