11. Brad Lake (The Brothers Green) on Launching in a Tough Industry, Diversifying Agriculture in NZ, and the Importance of Mastering Your Messaging.

from Business Mastery · host Marcus Shaw

In Episode 11 of The Business Mastery Podcast, Marcus is joined by Brad Lake from The Brothers’ Green.Brad left a career in agricultural banking to take on, in his words, “the hardest industry to start a business in”—a skeptical market, major advertising roadblocks, and a product that was, at the time, illegal for human consumption.After plenty of hard lessons and a few major pivots, Brad and his team are building a thriving e-commerce business with direct-to-consumer sales. Tune in—you’ll see why his optimism and passion are driving it forward.

Episode metadata supplied by the publisher feed · Published Mar 28, 2025

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11. Brad Lake (The Brothers Green) on Launching in a Tough Industry, Diversifying Agriculture in NZ, and the Importance of Mastering Your Messaging.

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