11 - Branding your business

Protecting Your Business Brand: Legal Essentials for Australian Entrepreneurs In this episode of Business Know How, host Melissa Bush, a seasoned lawyer with over 30 years of experience, provides practical legal insights into branding for Australian businesses. From choosing a unique business name and logo to registering trademarks with IP Australia, Melissa covers the essential steps to legally protect your brand. She explains the importance of due diligence, potential legal actions for brand protection, and the implications of trademark infringements using real legal cases. Whether you're starting a new business or looking to secure your existing brand, this episode is packed with actionable advice to help you navigate the legal landscape of branding. 00:00 Introduction to Business Know How 00:59 The Importance of Branding 01:31 Choosing and Registering a Business Name 04:26 Visual Branding Essentials 05:15 Protecting Your Brand with Trademarks 09:59 Legal Cases and Lessons 13:43 Coexistence Agreements and Final Thoughts 15:43 Conclusion and Takeaways https://asic.gov.au/for-business/registering-a-business-name/ https://www.ipaustralia.gov.au/trade-marks https://www.namecheckr.com/