11: Bringing the Sexy Back to Semiconductors with Atmel Corporation

Microchip controllers. Semi-conductors. Sound sexy? Yea, its not. However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing.  Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Atmel Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around microcontrollers. Its products include micro-controllers (8-bit AVR, 32-bit AVR, 32-bit ARM-based, automotive grade, and 8-bit Intel 8051 derivatives) radio frequency (RF) devices including Wi-Fi,EEPROM, and flash memory devices, symmetric and asymmetric security chips, touch sensors and controllers, and application-specific products. Atmel supplies its devices as standard products, application-specific integrated circuits(ASICs), or application-specific standard product (ASSPs) depending on the requirements of its customers. Atmel serves applications including consumer, communications, computer networking, industrial, medical, automotive,aerospace and military. It specializes in micro-controller and touch systems, especially for embedded systems. Atmel's corporate headquarters is in San Jose, California. Other locations include Trondheim, Norway, Colorado Springs, Colorado, Chennai, India, Shanghai, China, Taipei, Taiwan, Rousset, France, Nantes, France, Patras, Greece, Heilbronn, Germany, Munich, Germany, Whiteley, United Kingdom. Atmel makes much of its product line at vendor fabrication facilities. It owns a facility in Colorado Springs, Colorado that manufactures its XSense line of flexible touch sensors. CMO, Sander Arts Head of Social, Artie Beavis Vincenzo’s Italian Lesson of the Day: Andiamo fare qualcosa = Let's go make something! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker and live streaming strategist. He has worked with brands such as, Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to my producer, Cody Stevenson. Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio and Podcasts. Find her at www.bellestrategies.com. Enjoy the podcast? Give us a rating or a review on iTunes!