#11 Building Leading SaaS tools for the Affiliate Marketing From Partner Discovery to Auditing Tracking, Chris Tradgett, Co-Founder at Publisher Discovery, Strategic Adviser at Moonpull

Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and in life.Host: Tye DeGrangeGuest: Chris TradgettHype man & Announcer: John PotitoTimestamps:00:06 Introduction: Tye De Grange and Chris Tradgett01:24 Chris's background: Pub management to affiliate marketing03:10 Early days of using HTML and print06:40 BIAT's success and hosting affiliate events08:28 Lack of transparency in affiliate networks09:13 Growth of BIAT and working with big programs10:55 Importance of spare cash capacity for advertisers12:17 Acquisition of BIAT by Awin and success stories13:32 Running successful programs and finding affiliates15:00 Early days of Linkdex and finding affiliates16:15 Manual SEO analysis and attending conferences17:44 Benefits of using publisher discovery for recruitment19:02 Manual tool for analyzing domains and programs20:48 Partner Marketing Related Products23:42 Great Value Props in Product26:28 Working with Visionary and Integrator29:50 Where do we land in years down the road?32:40 The problems in an average program37:14 Server-to-Server Tracking41:12 Talking about transparency44:18 Budgets for Affiliate Programs46:01 Performance Marketing Space of US & UK