#11 Corinne Watson: Ecommerce Content Needs to Move Forward

This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jobs have gone remote due to COVID.  3:45 - The importance of creating solid content with strong SEO, while also making it educational. Corinne describes the editorial strategy during her time with BigCommerce. 7:44 - Making the switch to SMS marketing. 9:35 - Working at a startup, you have room to experiment and room to make mistakes.  12:07 - How SMS marketing today compares to email marketing in 2014.  17:55 - Uses for SMS marketing. 19:38 - Predictions about Black Friday Cyber Monday, and the upcoming holiday season. 22:28 - Opportunities for content in ecommerce. 28:41- Where in the marketing funnel should a case study live and how can it be used in content? 31:15 - Postscript's SMS marketing certification. 33:35 - Corinne talks about her work-life balance as a mom and adjusting to her new roles.  38:38 - Thanks for listening! Be on the lookout for next week's episode. If you have questions or suggestions, you can find us on Twitter @growthmachine__. Links: Postscript's Black Friday Cyber Monday Resource Center BigCommerce (3:47) Postscript (7:50) Postscript's SMS Marketing Certification (31:15) 2PM by Web Smith (38:14) Lean Luxe (38:16)