#11 Customer Success Ops - Marcus Bening, RevOps at Bening Consulting

In today's episode, you’ll learn everything you need to know about Customer Success Ops.  You’ll get insights in the measurability, the roadmap and the work with customers - including helpful tips about who is a good customer and who is not. What you’ll learn in this episode: How to measure brand awareness in RevOps How to succeed at Customer Success Ops/Work with customers How did the ideal customer profile change over the last months (ToFu & MoFu) You can find more information about Marcus here: https://www.linkedin.com/in/marcusbe/   RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/  Marker: (00:00:00) Introduction/What has changed in your work in the last 18 months? (00:07:48) Good to know: Customer Success Ops / Who is a good customer? (00:19:43) Top of the Funnel: How did the ideal customer profile change? (00:24:27) Outbound, Buyer, Challenges in 2023 (00:30:39) How can RevOps measure brand awareness?