#11: De la Idea, al Imperio - Caso Estee Lauder -

from Sí es Posible, Podcast · host mariana.casique

En este episodio, analizamos la inspiradora historia de Estée Lauder, quien transformó su pasión por la belleza en un imperio cosmético. A través de la constancia, la innovación y una estrategia de marketing única, Lauder logró posicionar su marca en el segmento de lujo. Hablamos de las lecciones valiosas sobre la perseverancia, la adaptación y la importancia de vender sueños en lugar de productos. Además, te comparto siete pasos prácticos para llevar una idea de negocio a la realidad.

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This episode is 13 minutes long.

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This episode was published on September 22, 2025.

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