11. Efe Cakarel: The Story of MUBI and Challenging the Streaming Algorithms

Efe Cakarel is the Founder and CEO of MUBI, the pioneering independent film platform that recently celebrated its 10th anniversary. Joining me from MUBI’s London offices in Soho, Efe discusses his career, entrepreneurship and how MUBI continues to differentiate itself in an ever-evolving film-consumer landscape. In this episode you will discover: The inside story of why MUBI’s $50m China deal collapsed shorty after being announced last year - and how the company has built on that setback Why MUBI is disrupting typical acquisition patterns and buying all rights to new films How Efe went from the Turkish National Maths team to entrepreneurship and starting MUBI How MUBI uses data and programming skills to curate their film selection - and why this model differs from the approach of Netflix and Amazon