#11 Effective Creative Sells A Story & Delivers on KPIs

from Smart Takes · host Store By Store

Jenifer Harmon, EVP St. John & Store By Store, and Jen Domaradzki, ACD St. John, discuss creative storytelling, work that moves the audience and drives intent and sales for restaurant brands like Zaxby's and Metro Diner, as well as state agencies like the Florida Lottery and Florida Prepaid College Board. Effective creative delivers solid KPI performance.

Episode metadata supplied by the publisher feed · Published May 7, 2025

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#11 Effective Creative Sells A Story & Delivers on KPIs

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