11 - Embedded finance has moved past the pilot stage. Most banks haven't realised it yet, Erica Katsambis

In this episode of tell.talks, we’re joined by Erica Katsambis to explore how innovation, partnerships and leadership intersect in the evolving world of embedded finance.Erica’s career has taken her from telecoms innovation in the early days of mobile technology through to the rapidly changing fintech landscape. Along the way she’s worked at the intersection of payments, commercial strategy and digital transformation, helping organisations rethink how financial services can be delivered outside traditional banking.In this conversation we explore:Why embedded finance is shifting from experimentation to long-term strategyHow brands outside banking could shape the future of financial servicesThe leadership lessons that come with driving transformation inside complex organisationsWhy clarity, trust and communication matter more than effort when leading teams through changeA thoughtful discussion on innovation, leadership and the next phase of embedded finance.