11. Five Marketing Mistakes Small Retail Business Owners are Making

It's no surprise that there is a lot of marketing involved in owning a retail store. But what might surprise you is that marketing your shop doesn't have to be expensive—in fact, it's often quite affordable, as long as you can invest some time and effort, too.  Still, there are some common issues that indie retailers need to correct when it comes to marketing their stores. From inconsistent social media posting to having a confusing or non-existent online presence, there are marketing mistakes that can hurt your business.  Thankfully, these common mistakes are relatively simple to fix. In this episode, I'm walking you through the five common marketing mistakes I see all the time with indie retail store owners—and how to fix them without breaking the bank. For show notes, visit www.savvyshopkeeper.com/epsiode11. Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Retail Business Coach For Brick & Mortar Store Owners • Savvy Shopkeeper Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers