11. Hugo Boss's SVP eCommerce Matthew Dean on Going Omnichannel

Ecommerce, DTC and new routes to market were on an unstoppable growth path that only accelerated with COVID 19. But building this type of capability is not as easy as meets the eye. A solid business case, Influencing internally to find resources and, finally, executing and finding a fit with the "traditional" business model.   To understand this challenge better, we invited Matthew Dean, Senior Vice President eCommerce at Hugo Boss.   Also we have the pleasure to be joined by a co-host: Efrain Rosario, former Coca-Cola Executive and currently Partner at Grounded.World, an award-winning and certified B-corporation social impact, sustainability, and nonprofit brand activation agency.