11. Improve Patient Access to your Organization’s Information with YEXT

On this episode we talk to Carrie Liken from YEXT, a company on a mission to transform enterprises with AI search. Carrie heads the healthcare vertical for YEXT. She shares why keyword search is no longer enough to power business platforms and how this product is helping healthcare organizations gain customer loyalty by deliver better information with automated intelligence - powered searches.    Carrie Liken joined YEXT as the company’s first Head of Industry for Healthcare. In her role, Liken leads all healthcare-related activities, including product and partnership development. Over the last fifteen years, Liken has gained experience in the government, legal, nonprofit, and for-profit sectors, focusing on healthcare and health policy. For 8.5 years, she worked for Google, where she worked with healthcare organizations of all sizes to better understand the patient journey, digital’s impact on patient and customer acquisition, and how to drive increased revenue and sales through digital means. Liken holds a degree in public policy and political science from Duke University and a Master of Public Policy from the Harvard Kennedy School of Government, where she focused on health policy.