#11 Jeremiah Gardner and Brant Cooper, How to Build a Brand

from Craftsman Founder with Lucas Carlson and Eliot Peper · host Lucas Carlson Interviews Entrepreneurs, Venture Capitalists, Bestselling Authors like David S Rose, Tucker Max, Espree Devora, Neil Patel, Hiten Shah, Michelle Miller and More

Brand building isn't just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren't doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to build a great brand for yourself or your company. Learn their secrets in this week's podcast.

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This episode is 43 minutes long.

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This episode was published on October 20, 2014.

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