#11 機能的価値だけじゃなく、情緒的価値をどう伝えるかで見えてくる営業術

from 硝子の空 · host 尾畑長硝子

リクシルの最高級サッシである”ノデア”を通して見えた、営業の新たな視点。これからの時代に求められるのは、機能的価値ではなく情緒的価値。性能を超えて“感情で選ばれる”提案をどう生み出すかについて語ります。【尾畑長硝子株式会社】⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.obacho.co.jp/

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#11 機能的価値だけじゃなく、情緒的価値をどう伝えるかで見えてくる営業術

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