#11 - Les secrets d'un branding au top (avec Sébastien d’Akrolab)

from Loyoly Talks · host Loyoly

Bienvenue dans le 11ᵉ épisode de Loyoly Talks 👋Le podcast qui parle de e-commerce.Tout simplement.Aujourd’hui, Joseph reçoit Sébastien Walbert, fondateur d'Akrolab, pour discuter de branding et de son impact direct sur la croissance des marques e-commerce.Un bon branding, ce n’est pas juste un logo ou une charte graphique. C’est ce qui transforme une boutique en une marque mémorable, qui booste la conversion et fidélise les clients. Mais encore faut-il savoir bien le travailler. Pendant près de 50 minutes, Joseph et Sébastien abordent des points essentiels pour construire une identité forte, différenciante et pérenne. De quoi en faire un épisode incontournable pour toute marque cherchant à se développer et à marquer les esprits !Bon visionnage !Au programme :Sébastien & AkrolabC’est quoi le branding ?Les 2 composantes majeures du brandingDéfinir son identité de marqueTactique VS stratégieBon ou mauvais branding ?2 facteurs d’un bon brandingUn projet ambitieux en branding avec AkrolabLa dimension émotionnelle du brandingFidéliser à travers le lien client & marqueTransmettre son branding avec le designMesurer l’impact d’un brandingQuand revoir son branding ?L’internationalisation & le branding_______________________________________ L'invité du jourSuivez Sébastien sur LinkedIn_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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This episode was published on March 11, 2025.

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