11. Marketing Director Explains Why Small Businesses Should Try Al Before Hiring an Agency

Giulliana Mazzi is the Director of Marketing for a company with four different brands, and she's doing it as a one person marketing team. In this episode, we talk about how she uses Claude to run email workflows, build AI agents, and even build entire websites, all for about $25 a month.We get into why she thinks small businesses should try AI before hiring an agency, the number one branding mistake she sees small businesses make, and the prompt she uses to teach Claude her entire brand in one sitting. She also shares why she thinks AI generated images and UGC are ruining trust with customers, and what she's doing instead.If you're building a business with a limited budget and no marketing team, this one is for you.In this episode we cover:How Giulliana went from managing one brand to four using AIThe three ways to use Claude (chatbot, workflows, and AI agents)Why she thinks small businesses shouldn't rush to hire a marketing agencyThe branding mistake that got her company's donation truck filled with trashWhy AI generated content is easy to spot and what to do insteadHer advice for starting a personal brand with zero followersConnect with Giulliana Mazzi:
Instagram: https://www.instagram.com/lookbookgules/Tiktok: https://www.tiktok.com/@lookbookgules#smallbusinessmarketing #aiformarketing #smallbusinessowner #marketingtipsAbout this Podcast:Welcome to Wealth, Wellness & Womanhood. I’m Cynthia Uzoukwu Hammonds— dentist, investor, entrepreneur, and founder of Wealth, Wellness & Womanhood. This is more than just a podcast. It's a community for ambitious women building extraordinary lives without settling or losing themselves in the process. A place for real, honest conversations about building wealth, nurturing your wellness, and living with purpose. This is a space where I share the conversations, the financial wins and losses, the struggles ambitious modern women face that no one talks about, and the practical strategies that actually work for women building wealth and people I admire. 🎧 Listen on Spotify: https://open.spotify.com/show/3xEiRnJTcK26Op2VMGhpgf?si=3bcea22fdf424324
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