#11 Overcome the “Marketing Mindset” That Ruins Digital Transformation in Banking

In this Financial UX design podcast, we will guide you through the differences between businesses that have adapted the experience mindset versus the ones that still think and operate in the outdated marketing mindset. These differences explain why some products are successful in the modern digital environment while others are not, even after expensive digital banking transformation.As this article includes a lot of important graphs and illustrations that help you understand the described processes, make sure to download the whitepaper attached to this audio version.As well, read as the full article at UXDA's blog.