#11 | Priorities: TTD vs DSP

from AdTech AI Files Hosted by Steven Ohrnstein from Viant Technology

Viant often gets compared a lot to The Trade Desk. Yet the big things we're working on are so different... 🤔 The Trade Desk: 1. Scale 2. Prep for Google Exit 3. Promote & protect objectivity more 4. Leverage supply and demand imbalance 5. Make CTV most effective channel 6. Audio best year ever 7. Move 100% of clients to KoKai 8. Change the way industry manages Deals 9. AI 10. Simplify Retail Offering 11. Simplify TTD platform 12. Use more data 13. JBPs 14. Grow Product Success 15. Hire Sr. Leadership Viant Technology: 1. CTV 2. Addressability 3. AI

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#11 | Priorities: TTD vs DSP

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