#11: qiibee - Loyalty on the Blockchain - Loyalty Talk

What this episode covers

In dieser Episode des Loyalty Talk spreche ich mit Gabriele Giancola, CEO und Co-Founder der qiibee AG. Die Technologie von qiibee ermöglicht es, Loyalty-Programme auf Basis der Blockchain zu betreiben. Im Loyalty Talk erklärt Gabriele was hinter der Technologie steckt und welche Vorteile die Blockchain für Loyalty-Programme bietet. Zudem sprechen wir über den Weg von qiibee zum aktuellen Business Modell, die Relevanz von Psychologie und Gamification im Loyalty-Marketing sowie aktuelle Trends. Weiterführende Links: qiibee: www.qiibee.com Gabriele Giancola auf LinkedIn: www.linkedin.com/in/gabriele-giancola-6633363a Der Host Michael Bietenhader auf LinkedIn: www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: www.loyaltytalk.ch Mehr zur MilesAhead AG: www.milesahead.ch Loyalty Report der Schweiz: www.loyaltyreport.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 51 minutes long.

When was this Loyalty Talk episode published?

This episode was published on February 4, 2021.

What is this episode about?

In dieser Episode des Loyalty Talk spreche ich mit Gabriele Giancola, CEO und Co-Founder der qiibee AG. Die Technologie von qiibee ermöglicht es, Loyalty-Programme auf Basis der Blockchain zu betreiben. Im Loyalty Talk erklärt Gabriele was...

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