EPISODE · May 3, 2023 · 8 MIN
11 Ravens Launches Luxury Sipping Tequila - Ravella
from Ash Said It® Show · host Ash Brown
11 Ravens, the premier US-based design and manufacturing company for custom luxury game tables including billiards, table tennis, poker, mahjong, etc., is pleased to announce the launch of its tequila brand Ravella. This represents the company’s first foray into the premium spirits market and, by extension, its establishment of a new lifestyle brand portfolio. Following a successful soft launch in 2022, Ravella will debut nationwide with its first expression Ravella Extra Añejo. A sipping tequila produced in small batches in the heart of Jalisco, Mexico, the cask-strength Extra Añejo has a dynamic, full-bodied taste and is aged for a minimum of 36 months in American White Oak barrels before being bottled at 108 proof. Ravella Extra Añejo will be available at select points of sale nationwide ($279.99, 750ml) and online on Old Town Tequila Store and Ravella Tequila Ravella leans into the rich legacy of its parent company 11 Ravens and builds on its success and customer loyalty. Founded in 2011, 11 Ravens has placed custom luxury game tables like billiards and table tennis across the likes of The W, Mandalay Bay, MGM Hotels, Caesars Palace Nobu, and has a history of commissions for Rolls Royce, Nieman Marcus Hudson Yards, American Express, Greenwich Polo Club, Rolling Stone, and more. “When I first launched 11 Ravens, my goal was to bring unparalleled luxury to tabletop games. Ravella is a natural progression of that overzealous commitment to perfection,” said 11 Ravens and Ravella founder Michael Zaretsky, a serial entrepreneur with a focus on luxury and entertainment. “Like 11 Ravens, Ravella exudes elegance by its very existence and is an expression of luxury without compromise.” The tequila originated from 10 years of research and the passion of Zaretsky, who enjoyed tequila with new friends as he acclimated to social life in America after immigrating to the US following the collapse of the Soviet Union in the 1980s. The Ravella team has pursued the highest quality of taste, scent, and experience within the tequila and its luxurious packaging, inspired by the mysterious raven. Ravella’s agave is aged for 7 to 10 years, cooked in traditional brick ovens at the source for 32 hours, and then finally rested, fermented and double distilled. Ravella Extra Añejo is sold in a special edition case featuring the svelte lines and superlative form of the ‘Raven’ series of tabletop games, a silhouette that, when opened, mimics the motion of the iconic bird (the parent brand’s namesake) spreading its wings. The weight of the Ravella Extra Añejo bottle cap is heavy with a rich gold finish and is inspired by the Raven’s beak. WEB: https://ravellatequila.com FOLLOW: @11ravens & @RavellaTequila ABOUT RAVELLA Traveling throughout the Tequila Valley of Jalisco to source the world’s finest Blue Weber agave and procuring the expertise of renowned master distillers in the region, Michael Zaretsky and his team were able to produce a tequila that exudes elegance in every drop. ravellatequila.com. ABOUT 11 RAVENS Founded in 2011 by a professional table tennis player and several dedicated advocates of the sport, 11 Ravens is the premier US-based design and manufacturing company for custom luxury billiards, table tennis, shuffleboard, foosball, air hockey, poker, blackjack, and mahjong tables. 11 Ravens' use of ultra sophisticated design as well as its unparalleled dedication to quality has placed it in a class of its own. 11ravens.com. ► Luxury Women Handbag Discounts: https://www.theofficialathena.... ► Become an Equus Coach®: https://equuscoach.com/?rfsn=7... ► For $5 in ride credit, download the Lyft app using my referral link: https://www.lyft.com/ici/ASH58... ► Review Us: https://itunes.apple.com/us/po... ► Subscribe: http://www.youtube.com/c/AshSa... ► Instagram: https://www.instagram.com/1lov... ► Facebook: https://www.facebook.com/ashsa... ► Twitter: https://twitter.com/1loveAsh ► Blog: http://www.ashsaidit.com/blog #atlanta #ashsaidit #theashsaiditshow #ashblogsit #ashsaidit®Become a supporter of this podcast: https://www.spreaker.com/podcast/ash-said-it-show--1213325/support.
What this episode covers
11 Ravens, the premier US-based design and manufacturing company for custom luxury game tables including billiards, table tennis, poker, mahjong, etc., is pleased to announce the launch of its tequila brand Ravella. This represents the company’s first foray into the premium spirits market and, by extension, its establishment of a new lifestyle brand portfolio. Following a successful soft launch in 2022, Ravella will debut nationwide with its first expression Ravella Extra Añejo. A sipping tequila produced in small batches in the heart of Jalisco, Mexico, the cask-strength Extra Añejo has a dynamic, full-bodied taste and is aged for a minimum of 36 months in American White Oak barrels before being bottled at 108 proof. Ravella Extra Añejo will be available at select points of sale nationwide ($279.99, 750ml) and online on Old Town Tequila Store and Ravella Tequila Ravella leans into the rich legacy of its parent company 11 Ravens and builds on its success and customer loyalty. Founded in 2011, 11 Ravens has placed custom luxury game tables like billiards and table tennis across the likes of The W, Mandalay Bay, MGM Hotels, Caesars Palace Nobu, and has a history of commissions for Rolls Royce, Nieman Marcus Hudson Yards, American Express, Greenwich Polo Club, Rolling Stone, and more. “When I first launched 11 Ravens, my goal was to bring unparalleled luxury to tabletop games. Ravella is a natural progression of that overzealous commitment to perfection,” said 11 Ravens and Ravella founder Michael Zaretsky, a serial entrepreneur with a focus on luxury and entertainment. “Like 11 Ravens, Ravella exudes elegance by its very existence and is an expression of luxury without compromise.” The tequila originated from 10 years of research and the passion of Zaretsky, who enjoyed tequila with new friends as he acclimated to social life in America after immigrating to the US following the collapse of the Soviet Union in the 1980s. The Ravella team has pursued the highest quality of taste, scent, and experience within the tequila and its luxurious packaging, inspired by the mysterious raven. Ravella’s agave is aged for 7 to 10 years, cooked in traditional brick ovens at the source for 32 hours, and then finally rested, fermented and double distilled. Ravella Extra Añejo is sold in a special edition case featuring the svelte lines and superlative form of the ‘Raven’ series of tabletop games, a silhouette that, when opened, mimics the motion of the iconic bird (the parent brand’s namesake) spreading its wings. The weight of the Ravella Extra Añejo bottle cap is heavy with a rich gold finish and is inspired by the Raven’s beak. WEB: https://ravellatequila.com FOLLOW: @11ravens & @RavellaTequila ABOUT RAVELLA Traveling throughout the Tequila Valley of Jalisco to source the world’s finest Blue Weber agave and procuring the expertise of renowned master distillers in the region, Michael Zaretsky and his team were able to produce a tequila that exudes elegance in every drop. ravellatequila.com. ABOUT 11 RAVENS Founded in 2011 by a professional table tennis player and several dedicated advocates of the sport, 11 Ravens is the premier US-based design and manufacturing company for custom luxury billiards, table tennis, shuffleboard, foosball, air hockey, poker, blackjack, and mahjong tables. 11 Ravens' use of ultra sophisticated design as well as its unparalleled dedication to quality has placed it in a class of its own. 11ravens.com. ► Luxury Women Handbag Discounts: https://www.theofficialathena.... ► Become an Equus Coach®: <a...
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11 Ravens Launches Luxury Sipping Tequila - Ravella
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