11: Re-Introducing Farming To Urban People & Beyond | Christa Barfield 'FarmerJawn'

In this episode we chat with Christa Barfield, founder of FarmerJawn, a Philadelphia based farm focused on reintroducing farming into the lifestyles of underserved communities. Farmerjawn is the largest black-woman owned regenerative organic produce farm in the United States and hosts a variety of educational programs and experiences that bring healthy food and nature back into the lives of urban people. In this wide-ranging conversation we discuss the stigmatized relationship that many black & brown people have with the land and how to fix it, the power of amplifying one's voice to spread a message, how we can make healthy local food more accessible and convenient for urban people, and how agriculture is equally a part of all our lineages. PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you!Timestamps[2:25] Agriculture is the culture[6:06] Christa's journey to agriculture started with a trip to a Caribbean island[12:49] RE-introducing farming to underserved communities[15:35] Christa's farm, education, helping black people "see themselves" in farming[35:30] Reimagining corner stores with 'CornerJawn'[46:41] Getting pushback as a black woman in farming[49:54] Winning the James Beard Leadership Award, perception/marketing/awareness[1:07:44] Land access, community gardens, marketing & branding for farmers[1:27:38] Making local food more convenient, stories behind seeds[1:32:35] Visibility and amplifying your voice, 93% of US farms are small[1:44:11] Social media gift & curse[1:50:31] Bridge To Terabithea by Katherine Paterson - reading Oscar Wilde[1:53:34] "Give me my flowers while I can still smell them"[1:58:32] Farming reality showSponsorsBootstrap Farmer https://www.bootstrapfarmer.com/?utm_source=mg-jm&utm_medium=podcast Ooooby https://www.ooooby.com/ (mention the podcast for 75% off onboarding fee)New Society Publishing https://newsociety.com/ (use code smallfarm25 for 25% off all books)Tessier https://info.serres-guytessier.com/en/tessier-mgi10Use promocode MGI10 for 10% off and free shipping on your first purchase for the Eastern North American regions (Ontario, the Maritimes, and the states of Vermont, Maine, New York, and New Hampshire).Links/ResourcesMarket Gardener Institute:  ⁠https://themarketgardener.com⁠ Masterclass:  ⁠https://themarketgardener.com/courses/the-market-gardener-masterclass ⁠Newsletter:  ⁠https://themarketgardener.com/newsletter⁠Blog:  ⁠https://themarketgardener.com/blog⁠ Books: ⁠https://themarketgardener.com/books⁠Growers & Co: ⁠https://growers.co⁠Heirloom: ⁠https://heirloom.ag/⁠The Old Mill: ⁠https://www.espaceoldmill.com/en/⁠Follow UsWebsite: ⁠http://themarketgardener.com ⁠Facebook: ⁠http://facebook.com/marketgardenerinstitute⁠  Instagram: ⁠http://instagram.com/themarketgardeners⁠Guest Social Media LinksChrista Barfield:Instagram: http://instagram.com/farmerjawn_ Facebook: http://facebook.com/farmerjawncsa Website: https://www.farmerjawn.co/Twitter (X): http://twitter.com/farmerjawn_Linkedin: https://www.linkedin.com/in/christa-barfield-2b608486/ JM:Instagram: https://www.instagram.com/jeanmartinfortierFacebook: https://www.facebook.com/jeanmartinfortier