11 - Sally Hogshead: Personal Brand and How to Fascinate

As entrepreneurs we talk about doubling down on ours strengths and hiring our weaknesses. Sally Hogshead, the award-winning advertising copywriter and marketing genius, has entrepioneered an algorithmic system that helps us capitalize on how the world sees us. She shares with WINGS host Melinda Wittstock The Fascination Advantage and how we as women can get past the omnipresent media message that we have to "fix" ourselves.