#11 Sophie Wehrle - General Manager DACH at PlayPlay - Playbooks and structure for international growth

Season 2 is coming to an end with this fifth episode and our guest Sophie Wehrle. Sophie Wehrle is currently General Manager DACH at PlayPlay, a B2B SaaS startup and video creation platform trusted by more than 3000 organizations in 15 countries. Before kickstarting the DACH market launch at PlayPlay, Sophie helped Doctolib, now one of France’s most successful unicorn companies expand to Germany. Sophie and Andrea discuss how crucial well-structured playbooks are not only for sales, but for the efficiency of the entire company and its growth trajectory. Strategic hiring as well as finding the right balance between using synergies and adapting to local markets are amongst the other topics the two dive into. Sophie on Linkedin PlayPlay on Linkedin Andrea on Linkedin Wyngs on LinkedinHosted on Ausha. See ausha.co/privacy-policy for more information.