11 Steps to do Deep UX Research

🚀 Ready to elevate your design journey? Connect with us for personalized coaching and mentoring at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. 🌟 Keep the conversation alive. Explore more insights on design and career growth on our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Medium Blog: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[https://medium.com/@mail2jackey] Here's the list of resources for each topic along with hyperlinks: Define Research Goals and Scope: Resource: Nielsen Norman Group - Defining Your Research Questions Case Study: Airbnb's Search Redesign Identify Your Users: Resource: Interaction Design Foundation - User Personas Case Study: Spotify's Personalization Features Choose Research Methods: Resource: Maze's UX Research Methods Cheat Sheet Case Study: Uber's Card Sorting Recruit Participants: Resource: UserTesting - Recruiting the Right Participants Case Study: Etsy's Diverse Participant Recruitment Conduct Research Sessions: Resource: Nielsen Norman Group - Usability Testing 101 Case Study: Dropbox's In-Home Visits Analyze and Synthesize Data: Resource: UX Collective - Data Analysis for UX Design Case Study: Netflix's Personalization Engine Present Findings and Recommendations: Resource: Interaction Design Foundation - Storytelling with Data Case Study: IDEO's Stakeholder Presentation Develop User Personas and Scenarios: Resource: Persona Creator Tool Case Study: Intuit's TurboTax Redesign Create User Journeys: Resource: User Journey Template Case Study: KLM Airlines' Customer Journey Build Wireframes and Prototypes: Resource: Figma Design Prototyping Tool Case Study: Slack's Search Feature Iteration Conduct Usability Testing: Resource: UXPin's Usability Testing Guide Source: Usability Testing in System Design UX Research Resources Summary:StepContent ScriptResource (Link)1. Define Goals & ScopeWhat are we trying to understand?Nielsen Norman Group: Defining Your Research QuestionsCase Study: Airbnb Redesign2. Identify UsersWho are we designing for?Interaction Design Foundation: User PersonasCase Study: Spotify Understanding Music Listeners3. Choose MethodsWhat methods answer our questions?Maze's UX Research Methods Cheat SheetCase Study: Uber Card Sorting for App Menu4. Recruit ParticipantsWho should we involve? How to find them?UserTesting's Recruiting GuideCase Study: Etsy's Diverse Marketplace Research5. Conduct SessionsHow to interact and ask questions?Nielsen Norman Group: Usability Testing EssentialsCase Study: Dropbox In-Home File Sharing Research6. Analyze & Synthesize DataWhat did we learn? Translate into insights?UX Collective's Data Analysis for UX DesignCase Study: Netflix Personalized Video Recommendations7. Present Findings & RecommendationsCommunicate findings effectively? Make recommendations?Interaction Design Foundation: Storytelling with DataCase Study: IDEO Storytelling Research Presentationdrive_spreadsheetExport to Sheets Additional Resources: Persona Creator Tool: https://www.hubspot.com/make-my-persona User Journey Template: https://uxbooth.com/ Figma Prototyping Tool: https://www.figma.com/ UXPin Usability Testing: https://www.uxpin.com/user-testing