11: The Emotional Cycle of Starting, Changing, and Stopping | Business Behind Closed Doors During A Start-Stop Season

“What are you not being that you want to be? What are you not doing that you want to do? What are you not having that you want to have?” Today let’s pull back the curtain on the start–stop season so many entrepreneurs find themselves in—especially at the beginning of a new year. What begins as a casual conversation about systems, subscriptions, and cutting unnecessary expenses quickly turns into a much deeper reflection on momentum, consistency, and the pressure to “get it right” while real life continues to unfold in the background.From sleepless nights  to unfinished funnels and launches that didn’t go as planned, this episode offers an honest look at what it actually feels like to keep showing up when progress feels fragmented. The conversation explores how nervous systems, budgeting styles, and personal circumstances influence the way we make decisions in business, and why getting started often feels harder than staying in motion once momentum is built.Gwen and Natalie also unpack why so many programs sound inspiring but fail to create lasting change without the right support, introducing a powerful framework around starting, changing, and stopping. If you’re feeling behind, stuck, or inconsistent, this episode serves as a reminder that you’re not broken—you’re human. And sometimes, the most important work doesn’t happen on the front end of your business, but quietly, behind closed doors.Connect With Your Hosts:⁠Follow Gwen on Instagram⁠⁠Visit Grit and Tenacity Consulting Website⁠⁠Listen to The Reigning Queen Podcast⁠⁠Follow Natalie on Instagram⁠⁠Visit Natalie Barnett Website⁠⁠Listen to The Embodied Entrepreneur Podcast