11 UA & Creative tips, 🦩  unleash your inner UA flamboyance (#59)

This is no BS gaming podcast 2.5 gamers session #59. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously. Panelists: ⁠⁠⁠Jakub Remia⁠⁠⁠r, ⁠⁠⁠Matej Lančarič⁠⁠⁠, ⁠⁠⁠Felix Braberg⁠⁠⁠ Youtube: https://youtu.be/Ct-h1YmYEiY Agenda 00:00 Intro 01:08 Ad mon beef 02:02 Phil Collins in Korean games 03:12 UA flamboyant session intro 03:38 UA flamboyant checklist 05:20 Epic UA flamboyant session intro 07:31 How to do a proper UA & creative review? 12:15 CPI benchmarks 14:50 Goal setting for the UA team 18:25 Well, it depends... 20:34 Growing UA budgets 22:22 Maven Matej doesn't only acquire payers? Pche! 24:01 Campaign structure consolidation 26:17 You should always have a margarita 26:25 UA diversification 28:40 Creatives are made for players, not Art directors 31:08 Political ads THE OG's of fake ads 31:23 Generative AI in UA workflow 34:29 Where to get inspiration for creatives? 35:38 Confused Travoltas 37:08 Fake ads = lower retention, BUT! 39:30 Matej is saying some controversial shit 39:45 Meme & AI creatives 42:37 Anatomy of the well-performing creative 46:08 You keep the charade! 46:40 Videos leveraging Youtubers with channels and their audience 51:05 2nd best UA manager on the podcast has spoken! 52:39 Article for you guys: ⁠https://lancaric.me/hybrid-casual-sssnaker-habby-post-idfa-ua⁠ Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it! Hit the Subscribe button on Youtube, Spotify, and Apple! Please share feedback and comments - [email protected] If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠lancaric.substack.com⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric ⁠https://lancaric.me/ua-the-new-frontier-of-game-dev