11. Wendy Mak: AI Through the Lens of a Marketer and Influencer

Wendy Mak on InstagramVeera Brave GirlIn 2025, it's estimated that we see at least 4,000 ads, every single day. And the lines are becoming more and more blurred between what is "real" and what is AI generated.In an era where the use of AI has become commonplace, what is the correct balance between increasing productivity and maintaining consumer trust?Wendy Mak is the Chief Marketing Officer at MUFG Pension & Market Services, and is a regular speaker on topics such as AI, tech, and communications. In this episode, we also discovered that Wendy is an influencer on her personal Instagram page, where she shares content on fashion, beauty, and fitness.Having the dual perspective of both a marketer and an influencer has granted Wendy a unique lens on the way that AI is used today. Wendy believes that using AI is important to promote innovation. However, she is also an advocate for clear labelling of Gen AI in advertising, arguing that this honesty is essential to maintain consumer trust.Wendy also shares with us her work with 'Veera Brave Girl', a non-profit organisation that provides resources for migrant women.We hope you enjoy.