11. What B2B Marketers Can Learn From "Chaos Packaging"
from Backchannel Hosted by Anthony Kenneda, Mike Manheimer
The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.
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This episode is 8 minutes long.
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This episode was published on May 16, 2024.
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