11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data, and adapting communication for different generations.Angelo highlights the need for thorough research, direct customer engagement, and integrated marketing strategies. The discussion also covers the role of AI in data security and marketing attribution, stressing the necessity for companies to remain agile and customer-focused in a competitive landscape.Learn more about Angelo's work HERE.Connect with Angelo on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published May 5, 2025

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11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact

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