11|心智之战：从打不败可口可乐到泡泡玛特

本节目含人工智能生成内容。为什么可口可乐140年了还能统治全球？为什么苹果敢定安卓三倍的价格？为什么茅台的成本100块能卖3000块？今天我们用查理·芒格的多元思维模型，深度拆解可口可乐、苹果、麦当劳、泡泡玛特、茅台五大企业的成功密码。你会听到：一个思想实验：为什么你打败不了可口可乐？苹果的"生态监狱"是如何建成的？麦当劳卖的不是汉堡，是确定性泡泡玛特的盲盒经济学茅台凭什么成为中国商务社交的硬通货？从神经科学到行为经济学，从规模效应到社会认同——用大白话讲清楚复杂的用户心智。芒格说："真正的护城河不是工厂、不是专利、不是技术，而是用户脑子里那个位置。"这期节目，告诉你如何占据那个位置。#商业思维#芒格思维模型#品牌战略#用户心智#案例分析在小宇宙查看该单集文稿

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11|心智之战：从打不败可口可乐到泡泡玛特

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