#110: Black Friday & A Short History of Discounting

 It's the biggest shopping day of the year. How did it start, what actually happens, and how much do people really spend?Plus, learn about the history of discounting, and how companies trick you into buying things you don't need.How much people spend on Black FridayHow Black Friday has developed over the yearsThe history of Black Friday (it doesn't come from 'going into the black')Coca-Cola and the first mass discountThe business of discountingTricks companies use to get you to buy stuff you don't needTrick #1 - The Rule of 100 Trick #2 - Using prices with fewer syllablesTrick #3 - Phased discountingThe Black Friday alternative: Buy Nothing DayWhat Leonardo English is (or isn't) doing for Black FridayFull interactive transcript, subtitles and key vocabulary available on the website: https://www.leonardoenglish.com/podcasts/black-friday-history-of-discounting ---You might like:🔓 Unlock bonus episodes, interactive transcripts, subtitles & vocabulary lists✨ 5 Powerful Tips for Learning English with Podcasts (Faster & Effectively!) [YouTube]📹 A look inside Leonardo English membership 📧 Join our FREE weekly newsletter---Keywords: Learn English, vocabulary, lessons, idioms, aprende inglés, idiomas, aprender inglês, apprendre l'anglais, imparare l’inglese, ingilizce öğren,英語を習う, تعلم الإنجليزية