110: Dan Mazzarini and his narrative approach to design - BHDM Design

What is your approach to designing projects? Today’s guest, Dan Mazzarini of BHDM Design, shares his unique narrative-based approach to design. By asking the clients questions like “What is the story you want to tell with this house?” Dan helps them pull out their vision and desires beyond just aesthetics. He then works to design a space that brings that narrative to life. In this episode, Rebecca and Shaun speak with Dan Mazzarini to discuss:Dan’s background and how he got into interior designDan’s experience launching brands like Michael Kors Dan’s narrative approach to design — asking clients the story they want to tell with the houseHow Dan and his team approach residential vs hospitality clients Three things he considers when looking at potential projects — Paid, Promote, PrideDan’s way of structuring his billing and the models that work best for himDan’s team structure and how he runs a geographically dispersed teamBringing on a dedicated procurement person to the team and how it has impacted the roles and engagement of his design teamThe importance of designers understanding how products are madeEstablishing a vision for projects through visual boards and narrativesChallenges of forecasting workload and balancing talentNetworking and finding new clients through social media and in-person eventsMentioned:BHDM Design WebsiteDan Mazzarini (@danmazzarini) on InstagramBHDM Design (@bhdmdesign) on InstagramARCHIVE (@archivebydanmazzarini) on InstagramFor more on networking with a purpose, check out Episode 99 with Ali Faulker:https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000626439906Getting new leads through Pinterest: Pinterest for Interior Designers MasterclassOur links:Subscribe and leave a review - Apple PodcastsLike, Comment, & Follow - Hot Young Designers Club InstagramRebecca’s Instagram Shaun’s InstagramFor more information - Check out the websiteBecome a “Loyal Hottie” - Support us on Patreon Design Resources - Check out our shopMentioned in this episode:Pinterest MasterclassPinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at: shop.hotyoungdesignersclub.comMoe's Home CollectionSave an extra 10% off your purchase using code HYDC10 at checkout. https://moeshomecollection.com