110 days Sober - Building a Brand & What Getting Clean Actually Looks Like episode artwork

EPISODE · May 5, 2026 · 1H 8M

110 days Sober - Building a Brand & What Getting Clean Actually Looks Like

from 2 Fit Chicks · host Bill Moran

Bill showed up with a puppy. Her name is Kelce. She wore pink.No one could focus for the first five minutes—and no one even tried.Bryan Dezio, founder of Capone’s Sandwich Shops in Rochester, joins Rebecca and Jojo straight off a shift—because that’s the only kind of time he has. Fresh haircut, 60 pounds down, 110 days sober… and he didn’t have to say any of that. He chose to.Bryan built Capone’s from the original Penfield shop into multiple Rochester-area locations, with a licensing model on deck. Landscaping. Snow plowing. Kitchens—from The Cheesecake Factory to JB Quimby's to Donnelly's Public House. Texas and back. Always moving. Always building.And quietly… falling apart.For the first time publicly, Bryan opens up about substance abuse, alcohol, a midlife crash, a serious stomach condition—and the moment he realized his tolerance had climbed so high he was taking 15–20 Percocet at once and feeling nothing. This is the story of hitting bottom, telling the truth, and starting over.Bryan shares why getting clean means coming clean, his upcoming baptism on May 19th, and the tension between protecting the Capone’s brand and telling a story that might actually help someone else survive theirs.Also in this episode:Fit checks (and a Capone’s hat Rebecca wants redesigned), Midtown’s new Smith machine and gym etiquette disasters, a woman who treated it like her personal throne, Rebecca’s pescatarian origin story (blame the sausage casings), Jojo’s kids threatening existential collapse if she eats chicken, and… mercury in sushi.New episodes of Two Fit Chicks drop weekly.Produced by Bill Moran Productions. Find Capone’s Sandwich Shops in Penfield, Irondequoit, Spencerport—and coming soon to Murphy’s Law Kitchen.

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110 days Sober - Building a Brand & What Getting Clean Actually Looks Like

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