110: Digital Footprints in a Competitive Market with Steve Spriggs, CEO, William Clarence Education Group

In this episode I’m joined by Steve Spriggs, CEO of the William Clarence Education Group.Steve and I discuss how elements of the commercial market are influencing marketing, admissions and recruitment in the educational sector. He gives insightful observations on some of the big picture trends influencing the evolving dynamic between educational and commercial business within a school. Steve's experience through working with parents reminds us to think of those families who are: “probably engaging with your brand and your digital footprint before you even know their name!”.Learn about a digital-first approach to strengthening your school’s brand and your reach in an increasingly competitive staff and student market.References and resourcesWilliam Clarence Education School Management Plus Kampus24 Work with Juliet Corbett www.consultjuliet.co.uk/servicesCatch up with previous episodes at www.consultjuliet.co.uk/podcastThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!