EPISODE · Jun 25, 2026 · 49 MIN
#110 Frankie Francis: The Gaming Mixologist
from Serves You Right · host Andrew Roy
If you think going viral is about showcasing your best work, you may have it backward! Most bartenders, creators, and brand-builders chase polish, perfect recipes, and craft credibility, then wonder why the algorithm ignores them. Frankie Francis, the Gaming Mixologist, learned the uncomfortable truth across four-plus years, hundreds of thousands of followers, and a video that neared 17 million views: what you're proud of and what actually are sometimes different things! This conversation breaks down the real mechanics of building a cocktail content brand from a basement: viral video game cocktails, landing liquor-brand partnerships, surviving online negativity, and the discipline to keep posting when your best ideas flop. Expect to Learn:The exact move Frankie pulls on a stubborn "I like everything" guest to find the one drink they'll actually loveThe advice a massive creator gave him about handling hate that he still struggles to followHow a cold DM to a creator with millions of followers turned into a 12-hour day and a real friendshipThe legal wall standing between Frankie and the book he's wanted to publish since day oneLinks:Gaming Mixologist: Instagram, TikTok, YouTubeService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
What this episode covers
If you think going viral is about showcasing your best work, you may have it backward! Most bartenders, creators, and brand-builders chase polish, perfect recipes, and craft credibility, then wonder why the algorithm ignores them. Frankie Francis, the Gaming Mixologist, learned the uncomfortable truth across four-plus years, hundreds of thousands of followers, and a video that neared 17 million views: what you're proud of and what actually are sometimes different things! This conversation breaks down the real mechanics of building a cocktail content brand from a basement: viral video game cocktails, landing liquor-brand partnerships, surviving online negativity, and the discipline to keep posting when your best ideas flop. Expect to Learn:The exact move Frankie pulls on a stubborn "I like everything" guest to find the one drink they'll actually loveThe advice a massive creator gave him about handling hate that he still struggles to followHow a cold DM to a creator with millions of followers turned into a 12-hour day and a real friendshipThe legal wall standing between Frankie and the book he's wanted to publish since day oneLinks:Gaming Mixologist: Instagram, TikTok, YouTubeService starts now.Follow the show: Spotify, Apple Podcasts, YouTubeI talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website Here and get in touch with me!Classic Episodes You May Like:Doug Frost MW MSJeffrey MorgenthalerET: Entrepreneur (and creator of Surfer on Acid)Edward Slingerland's Masterful work on IntoxicationAndrew Hurley of Vegas.WineChris Tunstall of A Bar AboveTony Abou-GanimBobby "G" GleasonAs always, I’m just here taking notes, trying to figure out what it all means.Cheers
NOW PLAYING
#110 Frankie Francis: The Gaming Mixologist
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.