EPISODE · Feb 11, 2026 · 47 MIN
#110 From Litigation to Mediation with Steve Benmor — How Family Lawyers Can Reposition and Grow Their Practice
from Serve First, Sell Later Marketing · host Sylvia Garibaldi
Send us Fan MailIf you’re trying to grow your practice but still marketing yourself as “I do everything,” this episode is for you. Sylvia Garibaldi sits down with veteran family lawyer Steve Benmor to discuss how he successfully shifted his practice from litigation to mediation. You’ll hear how niche positioning builds authority, why generalists often get overlooked, and how reputation, visibility, and specialization work together to drive referrals. Steve also shares how shifting from litigation to mediation reshaped not just his practice model—but his brand—and why becoming known for something specific is what ultimately gets you the call! He also discusses founding the Divorce Coaches Association of Ontario and how collaborating with divorce coaches strengthens outcomes for families — and referrals for professionals.What you’ll learn:03:48 Steve's Journey from Litigation to Mediation07:42 The Adversarial vs. Mediation Model11:18 Marketing Mediation and Arbitration20:04 Building a Reputation and Expertise25:28 Identifying Your Ideal Client32:13 Referral Partnerships and Marketing Strategies37:47 The Role of Divorce Coaches40:39 Creating the Divorce Coaches Association of OntarioResources:Feeling stuck about how to grow your practice, book a free strategy call here.Learn more about Steve Benmor at Benmor Family Law Group:https://benmor.com/https://www.linkedin.com/in/benmorfamilylawgroup/Resources Library: https://benmor.com/our-library/ Learn more about Divorce Coaches of Ontario (DCAO):https://dcao.ca/Click here and don’t forget to hit the "Follow" button so you never miss a new episode!Download Free Guide: How Lawyers and Mediators Can Attract More Ideal ClientsWant more insights like this? Sign up for our newsletter.Sign up for our free LinkedIn newsletter on marketing your professional practice Connect with me on LinkedInJoin our online communitySubscribe to my YouTube channel
Embed this episode
What this episode covers
Send us Fan Mail If you’re trying to grow your practice but still marketing yourself as “I do everything,” this episode is for you. Sylvia Garibaldi sits down with veteran family lawyer Steve Benmor to discuss how he successfully shifted his practice from litigation to mediation. You’ll hear how niche positioning builds authority, why generalists often get overlooked, and how reputation, visibility, and specialization work together to drive referrals. Steve also shares how shifting from...
NOW PLAYING
#110 From Litigation to Mediation with Steve Benmor — How Family Lawyers Can Reposition and Grow Their Practice
No transcript for this episode yet
Similar Episodes
No similar episodes found.