EPISODE · Nov 11, 2025 · 20 MIN
#110: Inside YouTube’s Masterplan: CTV, Programmatic, and Podcast Domination
from Likely Marketing · host Shivendra Lal
Once upon a time, YouTube was just where we watched videos. Now, it’s coming for your living room, your ad budgets, and your favorite podcasts. In this episode, we dive into YouTube’s masterplan—a bold move to dominate Connected TV, programmatic advertising, and podcasting all at once.Imagine scrolling through your TV, seeing shoppable videos, AI-optimized ads, and even your favorite podcasts playing on the big screen. That’s not the future—it’s happening now.We unpack how YouTube is turning CTV into the next big advertising frontier, using PMAX and AI Max to automate campaigns and track results in real time. And while Spotify built the podcast boom, YouTube is quietly taking it over with AI-powered discovery, Shorts integration, and monetization that creators can’t resist.🎧 Step inside YouTube’s world takeover—where TV meets AI, and the future of marketing begins.(00:00) Intro(01:16) YouTube’s big push towards the (C)TV in your living room(08:37) How does YouTube aim to solve CTV’s measurement problem?(10:33) The not-so-hidden podcast dominance play(14:21) The new YouTube Studio is making AI your co-creator(16:16) The future of marketing and media
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#110: Inside YouTube’s Masterplan: CTV, Programmatic, and Podcast Domination
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