(110) Instagram Just Killed Likes – Here's What Actually Matters Now episode artwork

EPISODE · Aug 2, 2026 · 21 MIN

(110) Instagram Just Killed Likes – Here's What Actually Matters Now

from The SME Stream · host iHeartRadio NZ

Instagram's CEO just confirmed what most creators have been feeling for months: the algorithm doesn't care about your likes anymore. In this episode, I'm breaking down the real ranking factors Instagram is using right now, the six metrics that determine whether your content gets buried or pushed to 100K people, and the exact formula to fix your strategy before your reach tanks any further. If you've been posting and wondering why nothing's landing the way it used to, this one's going to connect the dots. We cover: The metric that now matters more than likes, comments, or saves combined Why your first second (not three seconds) decides everything The six ranking factors in order, and how to actually move each one The content mistakes quietly killing your reach Tune in and start creating content Instagram actually wants to push. Ready to start building? Join my Business Masterclass today ⬇️👉🏼 https://makeithappen.org.nz/📲 Socials: https://www.instagram.com/makeithappen See  for privacy information.See omnystudio.com/listener for privacy information.

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(110) Instagram Just Killed Likes – Here's What Actually Matters Now

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