110 - [MARKETING] Email Marketing For Trades Business - Why I Don't Recommend It

I'd like to talk today about 'Sh*tty Email Marketing -- Don't do this!' People seem to think it works but don't do it! Email is not a good way to start a relationship. It's a great way to maintain a relationship.  For my business, email is useful because the service I'm selling is about teaching you stuff that you want to learn: marketing, and sales, and how to grow and scale your business. But that's not true so much for trade business.